Our Story — NUTYBLISS

Our Journey

How we got here.

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EARLY 2024

The "Why can't I read the label?" moment

Ahmed picks up a peanut butter jar at the supermarket. Reads the label. Palm oil. Emulsifiers. Maltodextrin. Modified starch. Puts it back. Decides to make his own.

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MID 2024

The garage grinder era

Ahmed and Maryam (his sister) spent six weekends perfecting the stone-grind method. 47 test batches. More peanuts consumed than anyone should admit. Batch #47 was the one.

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SEPT 2024

First 100 jars — sold in 4 hours

We listed 100 jars of Classic Smooth on Instagram. Sold out in 4 hours. Our DMs exploded. We knew we had something real.

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DEC 2024

Real facility. Same recipe.

Moved to a PSQCA-certified facility in Lahore. Scaled production. Did NOT change the recipe. The garage formula lives on — just made at scale, with the same stone grinders.

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2025

5 flavors, 50,000 jars, 0 regrets

Launched Crunchy, Choco Bliss, Choc-Chip, Honey Drip, and Protein+. Hit 50K jars sold. Still using the same peanuts. Still reading every single review.

What We Stand For

The NUTYBLISS promise.

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Zero Junk

No palm oil. No added sugar. No emulsifiers. No stabilizers. No hydrogenated fats. If we can't pronounce it, it's not in the jar.

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Real Ingredients

Just peanuts. Sometimes a pinch of salt. Our Choco has just cocoa. Our Honey has just honey. Every ingredient is intentional.

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Honest Nutrition

25g of protein per 100g. Healthy fats. No sugar crash. No inflated numbers. What's on the label is what's in the jar.

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Responsible Sourcing

Non-GMO peanuts from select farms. Minimal packaging. No single-use plastic. Because the planet matters as much as protein.

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Radical Transparency

Full ingredient list. Full nutrition facts. No hiding behind "natural flavors." You deserve to know exactly what you're eating.

❤️

Made with Love

Every batch is still checked by Ahmed or Maryam personally. Quality isn't a department — it's a mindset we built into every jar.

How It's Made

From farm to jar.

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Select Peanuts

Handpicked non-GMO peanuts from trusted farms. Only the best make it in.

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Slow Roast

Roasted to the perfect temperature for that deep, nutty flavour without burning out the nutrients.

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Stone Grind

Stone ground in small batches — the same method since our first 100 jars. Slow. Cold. Creamy.

✅

Quality Check

Every batch tested for taste, texture, and nutrition. No jar leaves without our approval.

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Packed Fresh

Sealed in eco-friendly jars. Shipped within 48 hours. No warehousing, always fresh.

The Founders

The people behind the jar.

Ammar Ali Nizami

Co-Founder

Co-founder of NUTYBLISS on a mission to bring Pakistan a peanut butter with nothing to hide — just stone-ground peanuts, clean ingredients, and honest labels. "We wanted a jar we'd proudly put on our own family's table."

Hunain Akram

Co-Founder

Co-founder of NUTYBLISS, obsessed with quality and consistency in every batch. From sourcing the right peanuts to nailing the perfect grind, the goal is simple — real food that tastes incredible and does good. "Clean shouldn't mean boring."

Born from a peanut obsession.

How we got here.

The NUTYBLISS promise.

From farm to jar.

The people behind the jar.

Get your first jar.